Customer Service For Health Care - 1292 Words

Customer Service in Health Care Customer services is a very important part of managing ongoing client/patient relationships, because they are the key to bringing in revenue. The concept of customer service is to deliver outstanding services so the customers will have a great experience. I currently work in the healthcare industry and the company that I work for is starting to have trainings and meetings to improve customer service to our clients to help increase our patient satisfaction levels. There are some employees who strive to help the patient by going far and beyond their line of duties, and as others are burned out and feel like they just need to get the patient in and out without really understanding the patient’s needs or†¦show more content†¦This will help with revenue and keeping their business growing. Customer service is kind of different in healthcare. Even though healthcare professionals do their jobs and take care of their patient’s needs, customer satisfaction has never real ly been a must. It is usually understood, do the minimum and get them in and out of the office and on to the next patient. We all know that when patients get sick they usually do not want to go to the doctor but they know it is a necessity. Since it is not an option, but a necessity; patients sometimes feel they do not deserve superior treatment. Now that there’s a patient satisfaction survey this will change the way customer service works due to the patient s rating their experience. Therefore, the hospitals have to step up their game and set different rules. There needs to be many changes made from communication between staff, the quality of care, and the patient s visit with the healthcare provider in order to increase their ratings. I would like to share a couple of examples showing good customer service and bad customer service. Good customer service- A homeless man comes into a public health clinic, and he needs to have services so that he is able to stay in the shelter later on that evening. The clerk assists the patient by getting

Project Description Of A Business Case - 816 Words

†¢ Project description It includes project’s needs like design objectives, benefits, risks, issue and project’s initiation, background of the project, timeline, project’s financial aspects, identification of the stakeholders and so on(Rouse). †¢ Cost-benefit analysis This section helps in evaluation of the financial aspect of the project. It helps in finding the economical options for solving the problems. It includes both financial and non-financial benefits due to the proposed project. To illustrate in details, different charts and drawings are presented (Rouse). †¢ Recommendations In this step, a system analyst, who prepared business case, make a recommendation for the best option of the solutions. If there is any modifications†¦show more content†¦All of them are effective and good for the preparation of the business case. Template one from national innovation center focuses on each and every point about the business. It helps in exploring the business needs and outcomes in good manner. Here, executive summary is short and to the point. Market analysis, risk and sensitivity analysis are done in vivid manner. However, many subheadings and contents are used in this template. Therefore, it is little bit time consuming on the analysis of the business case. A business case template two from projectmanagement.com outlines how to carry out the public- private partnership project. The template provides the systematized approach for evaluating and exhibiting public- private partnership project. It exhibits the business needs in great details. However, financial parts relating to the business dealing, stakeholder and cost analysis is not clear. Third template from the spice-works describes the business case in a simple and straightforward manner. It tries to emphasis how the business case work, and how it plays vital role in the initiation of the project. 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The butterfly and the banana skin Free Essays

The banana skin lay slap bang in the middle of the road. Tommy a prison warden, riding his bike on his way back from the shops. Where he had bought 3 tins of organic peas and a frozen turkey, the inmates were having it for a little treat, he didn’t spot it in time. We will write a custom essay sample on The butterfly and the banana skin or any similar topic only for you Order Now The banana skin was too slippy he hit the ground softly along with the peas unfortunately the turkey hit a rock, and took off down the road at great speed. Round one corner and round the next, it eventually ground to a halt after causing à ¯Ã‚ ¿Ã‚ ½6,500 pounds worth of damage to vehicles back along its crash course route. Jennifer came to her door a look of amazement crossed her face, how could a frozen turkey cause so much damage she thought to her self. She glanced ten yards back up the road at her 1964 ford mustang convertible, which now needed a new rear tyre. Unfortunately the only place she new about in town where one of these rare items could be acquired was a place called big bobby’s mustang palace, which would soon be shut. She hopped in her second car, a faded mint green Chevy coupe, reversed out of the drive and off she went. Tommy by this time had reached the bottom of the road and was now retrieving his turkey from some ones front garden. Jennifer was now travelling at a speed unacceptable for the type of road she was driving on. Poor Karen a twenty something year old cocktail waitress from Moca-Choca-Rinos around the corner didn’t see the car that hit her. A witness bob Jones who saw the incident from his house across the street said, â€Å"The car was American, and light green in colour but I didn’t get a close look†. Karen’s boss Steve as he is known was now down a waitress, and it was happy hour in 10 minutes. At the end of the night his total loss was estimated at à ¯Ã‚ ¿Ã‚ ½689. In the morning there was a knock at the door, it was the bank. He needed à ¯Ã‚ ¿Ã‚ ½4556 but he only had à ¯Ã‚ ¿Ã‚ ½4256 he had 2 days to come up with the cash before he was declared bankrupt. He had no choice he knew what had to be done. The next morning the fireman were scraping through the burnt timber trying to find the source of the fire. Steve was there on the phone to the insurance company he was claiming à ¯Ã‚ ¿Ã‚ ½20,000 the case was up in court in 4 hours time. It flew by and before he knew it he was sitting in the courtroom in front of judge Malone. He had explained his case and the judge was about to give him the money when the doors to the courtroom opened. A firemen walked in with a can of petrol in his hand and big smile on their face. The new evidence proves that Mr Steven Donaldson was guilty of fraud and sentenced to 5 years imprisonment. He sat in his cell the little hatch in the door opened the food was pushed through. He was suddenly cheered up by the taste in his mouth yum yum turkey. How to cite The butterfly and the banana skin, Papers

Personal Care Products

Question: Describe about message appeal used for the advertisement of the personal care product, internal and external influences that affect the consumer behavior and consumers decision making process. Answer: Introduction: In this report, being as the marketing manager will look into the marketing strategies of an organization which is going to launch a new range of personal care products in the U.S. market. The price of this personal care product will cover the income ranges from the lower to mid-level consumers, the target consumers are males between 18 to35 years old. This report will help in understanding the consumer behavior analysis for making the marketing decision. This consumer behavior analysis helps to know the behavior of consumer buying because consumers are playing three different roles of payer, user and buyer. So, according to the need and the expectation of the consumers the marketing of the personal care product is done for the success of the product. Relationship marketing is the way for the consumer behavior analysis (Huang and Tang, 2015). The aim of the consumer behavior analysis is to know about the past and present customer and about the future customer and their behavior to in crease the performance of the product. This report will discuss the marketing plan for the does, body perfumes. Message appeal used for the advertisement of the personal care product Commercial ads contain some type of the appeal to attract the consumer towards the product. Advertisers use this message to promote the purchase of the product. Most of the appeal uses the propaganda of fear, humor, rational, sex and bandwagon. Fear appeal Fear appeal target on the negative outcomes of not using that type of products. The personal care product advertisement uses the fear appeal such as isolation from the society due to the bad hygiene of the person. Humor appeal Humor appeal helps to link the customer with the product emotionally. A well planned humor promotes the customer to evaluate, recollect and intent the purchase of the product. Rational appeal Rational appeal or the logic appeal relies upon the need of the customer both personally and functionally. This appeal relies upon the product cost and features. This type of appeal attracts the customer towards the benefit of purchasing the products (Kidwell and Jewell, 2003). Sex appeal This type of appeal captures the attention of the costumer and also seldom increases the purchase of the product. The sex appeal ads give specific type to the target customers. For this personal care product for men the message appeal may consider the attention of females by using this personal care product. Because the message appeal should be made for the does and body perfumes for men so the message appeal should include the fear and sex appeal. This both types of appeals can attract the 18 to 35 years old men towards these personal care products. Target cultures and demographic cultures The culture which should be targeted for these personal care products are men from high profile societies and highly status societies. The target cultures for the Does and body perfumes are customers of age between 18 to 35 years because they use these products on the regular basis for the attractiveness and for a status among friends. Educated customers are also the target to these personal care products because they are more aware of their personality and try to have an attractive look whole day as compared to illiterate peoples. Occupation of person such as bankers, salesman etc. who has to interact with a number of peoples daily are also the target for these products because they should have a good personality to attract the people. The cultures which have high income or double income use the personal care product more than the low income culture. Black race of US will be the best target for these personal care products. As they use these products to improve their personality (Mihart, 2012). Group influence Human are social animals and they are influenced by their surrounding a lot. Analysis of group influence on the individual is called as the reference group and this can be used for the marketing of the product (Tsarenko et al., 2013). Different types of group influences are Inspirational reference group involves the influence of a group of people by an athlete or the actor. These groups of people want to become like the actor of athlete or actor by which they are influenced and then use the product they advertise. Associative reference group involves the influence and suggestion of their coworkers, friends and neighbors etc. People go for the shopping with their friends and family and they suggest him what to buy or not (Tsarenko et al., 2013). Dissociative reference group This type of group influence involves the people that the individual not like to be such as uncool, like their older parents or other. These types of group influences can be considered for the promotion of products by using a popular person from which a lot of people are influenced. The other behaviors which influence the buying behavior are such as demographic, psychographic, knowledge, personality, motivation and beliefs etc. For the group influence of these personal care products, in the advertisement there should be use of an attractive or famous personality such as any sports person or actor which has a high number of fan-following. The people, who are influenced by this famous personality, will surely buy these products after visualizing the advertisement. This is the best way to sell the product by group influence (Yap and Yazdanifard, 2014). Need recognition Need of customers can be recognized by their occupation, their socio-economic status, age and education. Because, as already discussed in this report that all these have an impact on the use of personal care products (Duffy, 2003). As the personal care products are Does and body perfumes their smell should be such that they can be prefer by every above mentioned customers. Their smell should attract people towards the user and also the customer wants the best thing in reasonable price. Consumers consideration For getting the product consideration by the customers, the promotion of these products should done by advertising on Television, newspaper, social networking sites such as Face book, twitter, Instagram. The advertisement should also be done on the sites which are mostly visited by targeting customers (Nohynek, 2011). The advertisement also can be done by giving free samples, demos of the product. The packaging of the product also plays important role in the consideration by the customers. So the product packaging should be in glass bottles and attractive. Search Behavior of Customer As this report already discussed that the search of any product starts with the discussion between friends. The product which is famous or used by the maximum friends will be best for the customers. After this the customers search for the suitable products is done by online searching of the product and also through the comments of experts and friends. Last but not the least there should be best quality product in minimum price (Wortel and Wiechers, 2000). Conclusion: The consumer search behavior starts with the move to the information search for that type of product. For this company should make policies and tactics for the communication with the consumers. The strategies should make for the competitive analysis of the same product of other brands. This enables us to promote the core strength and benefits of our product in our advertisement. The marketing plan should also be made for the retention of consumers and the loyal relationship with them (Wortel and Wiechers, 2000). References Duffy, D. (2003). Internal and external factors which affect customer loyalty.Journal of Consumer Marketing, 20(5), pp.480-485. Huang, M. and Tang, J. (2015). Probiotics in personal care products.Microbiology Discovery, 3(1), p.5. Kidwell, B. and Jewell, R. (2003). An examination of perceived behavioral control: Internal and external influences on intention.Psychology and Marketing, 20(7), pp.625-642. Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process.IJMS, 4(2). Nohynek, G. (2011). Use and safety of nanotechnology in personal care products.Toxicology Letters, 205, p.S11. Tsarenko, Y., Ferraro, C., Sands, S. and McLeod, C. (2013). Environmentally conscious consumption: The role of retailers and peers as external influences.Journal of Retailing and Consumer Services, 20(3), pp.302-310. Wortel, V. and Wiechers, J. (2000). Skin sensory performance of individual personal care ingredients and marketed personal care products.Food Quality and Preference, 11(1-2), pp.121-127. Yap, C. and Yazdanifard, R. (2014). How Consumer Decision Making Process Differ From Youngster to Older Consumer Generation.Journal of Research in Marketing, 2(2), p.151.