How Nail Polish Works and What Its Made Of

Nail polish is a type of lacquer thats used to decorate fingernails and toenails. Because it has to be strong, flexible, and resist chipping and peeling, nail polish contains a number of chemicals. Heres a look at the chemical composition of nail polish and the function of each of the ingredients. Chemical Composition of Nail Polish Basic clear nail polish can be made from nitrocellulose dissolved in butyl acetate or ethyl acetate. The nitrocellulose forms a shiny film as the acetate solvent evaporates. However, most polishes contain an extensive list of ingredients. Solvents Solvents are liquids used to mix other ingredients in nail polish to yield a uniform product. Usually, the first ingredient(s) in nail polish are solvents. Once you apply the polish, the solvents evaporate away. The amount and type of solvent determine how thick a polish is and how long it will take to dry. Examples of solvents include ethyl acetate, butyl acetate,  and alcohol. Toluene, xylene,  and formalin or formaldehyde are toxic chemicals that were once common in nail polish but are rarely found now or found only in low concentrations. Film Formers Film formers are chemicals that form the smooth surface on a coat of nail polish. The most common film former is nitrocellulose. Resins Resins make the film adhere to the nail bed. Resins are ingredients that add depth, gloss,  and hardness to the film of nail polish. An example of a polymer used as a resin in nail polish is tosylamide-formaldehyde resin. Plasticizers While resins and film formers give polish strength and gloss, they produce a brittle lacquer. Plasticizers are chemicals that help keep polish flexible and reduce the chance that it will crack or chip, which they do by linking to polymer chains and increasing the distance between them. Camphor is a common plasticizer. Pigments Pigments are chemicals that add color to nail polish. An astonishing variety of chemicals may be used as nail polish pigments. Common pigments include iron oxides and other colorants, such as youd find in paint or varnish. Pearls Nail polish that has a shimmery or glittery effect may contain pearlescent minerals, such as titanium dioxide or ground mica. Some polishes may contain bits of plastic glitter or other additives that produce a special effect. Additional Ingredients Nail polishes may contain thickening agents, such as stearalkonium hectorite, to keep the other ingredients from separating and to make the polish easier to apply. Some polishes contain ultraviolet filters, such as benzophenone-1, which help prevent discoloration when the polish is exposed to sunlight or other forms of ultraviolet light.

Utilitarianism in Government - 1653 Words

In its political philosophy utilitarianism provides an alternative to theories of natural law and the social contract by basing the authority of government and the sanctity of individual rights upon their utility, or measure of happiness gained. As an egalitarian doctrine, where everyone’s happiness counts equally, the rational, relatively straightforward nature of utilitarianism offers an attractive model for democratic government. It offers practical methods for deciding the morally right course of action - â€Å"...an action is right as it tends to promote happiness, wrong as it tends to diminish it, for the party whose interests are in question† (Bentham, 1780). To discover what we should do in a given situation, we identify the various†¦show more content†¦One major point of contention, however, is that it is often difficult, if not impossible, to measure and compare the values of certain benefits and costs. How does one assign value to human life, or time , or artistic pleasures such as literature and music? Mills response was to introduce variables to pleasure. While Bentham concentrated on quantity (the pleasures duration, intensity, etc), Mill stressed quality. Adding the feature of quality to pleasure differentiates â€Å" higher†, intellectual pleasures from common, physical ones. He argues in his famous quote â€Å"It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are of a different opinion, it is only because they only know their own side of the question†. This reasoning is not very satisfactory if we consider how subjective (and elitist) it can be. Who is to determine which activities are more high-brow or low-brow, and what makes a competent judge? Mill states it should be person who has experience of the activities in question, but a key aspect of utilitarianism it the requirement of making these judgemen ts impartially and impersonally. With the diversity of this world it is highly unlikely that the tastes and preferences will all align in accord. Even if we attempt to make our decisions based on how others would be affected, it is impossible for us to know or measure theShow MoreRelatedJeremy Bentham And Utilitarianism1461 Words   |  6 PagesJeremy Bentham was an English philosophy (1748-1632) who challenged the idea of the Social Contract theory, which states that the people create a social contract to agree to form of government. Bentham opposed the idea of natural rights and followed the idea of utilitarianism. Utilitarianism is the idea that political and moral decision should not be based on natural rights, but based on which choice produces the â€Å"greatest good for the greatest number†. For an example, this principle explains whetherRead MoreJohn Locke And Thomas Jefferson Essay1478 Words   |  6 Pagesaffect others (Costly 2016). Locke highlighted the government should exist exclusively for the protection of natural rights and enforcing its principles. It is assumed if these rights are protected, the people will trust the government and obey the law. Rebellion is justified by Locke if the government becomes corrupted and violates the rights of citizens. Locke accentuates the people have the rights to abolish and recommence their government if, it does not serve its purpose of protecting theirRead MoreCorporate Welfare And Utilitarianism : Utilitarianism And Kantian Ethics914 Words   |  4 PagesCorporate Welfare and Utilitarianism Case one proclaims that the American economy is failing millions of Americans. In today’s day in age, having a full time job does not guarantee an income above the poverty line. Currently, there are â€Å"80 government assistance programs† which provide working families the means to survive. It is important to note that these programs cost $153 billion annually, and these costs are covered by the government from the tax revenue they receive from hard working AmericansRead MorePolitical Philosophy: Is Utilitarianism the Best Way to Fight Discrimination?694 Words   |  3 PagesUtilitarianism states that the moral worth of an act is completely determined by its practicality in reducing negative service and exploiting utility as summed in every sentient being. The utility principle states that an act is right if it produces more pleasure of all people affected by and immoral if it doesnt. It is founded on the idea that happiness and pleasure are naturally treasured and suffering and pain are not, and that all else has value if it is generating pleasure and inhibiting happinessRead MoreUtilitarianism, Utilitarianism And Rule Utilitarianism1565 Words   |  7 PagesUtilitarianism has some positive aspects and some problems within the theory, like any theory. There are ways to try to improve it by creating act-utilitarianism and rule-utilitarianism. J.J.C. Smart of La Trobe University evaluates the difference between the two and their inevitability. He also inspects how consequentialism is going to hurt the theory of utilitarianism. Also, Rawls is going to propose a solution to this problem. His theory, Justice as Fairness, seeks to have everyone be seen asRead MoreJohn Stuart Mill s Utilitarianism1642 Words   |  7 Pagescontroversial sentiments of happiness on Jeremy Bentham’s utilitarianism, believing that goods are the means to greatest happiness for the greatest number of peoples. Epicurus, an Ancient Greek philosopher, who similarly encouraged people to follow his pleasure based philosophy to obtain happiness. Unlike Mill, Epicurus’ philosophy is based on individualistic hedonism, which often may seem more practical and acceptable. Although, Mill’s utilitarianism is indeed a form of social hedonism rather than individualRead MoreUtilitarianism Vs Libertarianism : Utilitarianism And Libertarianism1287 Words   |  6 Pagescurrently enrolled, â€Å"Social Justice† our class spend copious amount of days talking about Utilitarianism and Libertarianism. These are two important theory’s that have been discussed for a very long time. These are two philosophies that elaborates how the citizen pleases to live by. Utilitarianism and Libertarianism may have similar things in common but at the same time they are very distinguishable. The Utilitarianism theory tries to maximize the happiness of the community and minimize the pain over allRead MoreUtilitarianism : Theory And Contemporary Issues1 350 Words   |  6 Pagesof utilitarianism provides a solution to this but at what cost? What are the benefits and disadvantages of utilitarianism? Is utilitarianism an idea one should live by? What is utilitarianism? I plan on answering these questions within this paper and understand how they relate to everyday life. I will also look at arguments for and against utilitarianism. Then analyze the appealing and unappealing features to determine if utilitarianism should be followed as an absolute rule. Utilitarianism canRead MoreUtilitarians Ethic and Politics: What is the Purpose of Human Life?1655 Words   |  7 Pageswhile doing a barbecue in the park? Utilitarian ethic and philosophy can answer to Wonder Womans struggle. But first lets see what Utilitarianism is. -Utilitarianism The Utilitarianism is the theory which fund the morality on the utility, and affirms that the true utilitity for and individual cant not always get along with the general utility. The utilitarianism fixes as a starting point the thought which recognize that one of the condition of human nature is to think firstly about his own interests:Read MoreThe Act Utilitarianism And Social Contract Theory1057 Words   |  5 Pagesnature of Jean’s actions, his actions can be justified through numerous ethical arguments. These arguments include: Kantism, Act Utilitarianism, Rule Utilitarianism, and Social Contract Theory. These of these theories would be used to justify the actions in various ways from the categorical imperative of Kantism, to the balancing of benefits and harms with Act Utilitarianism. Immanuel Kant’s theory, Kantism, states that an action is good if it can pass the categorical imperative, that is to say that

Strategic Business Ethics and Social Responsibility

Question: Discuss about the Strategic Business Ethics and Social Responsibility. Answer: Introduction: Yes, Google has implemented a strategy that serves all its stakeholders. Stakeholders are the entities that have an interest in the business operations of the company. The stakeholders of the company include advertisers, government, users, employees, investors and communities. The company provides an opportunity to its users to customize their searches for the purpose of searching information needed by them. Besides this, advertisers can also bid high to provide advertisement on the websites (Dettmer, 2003). This results in increasing the profits of the company and increases its shareholder value. Majority of the sales revenue of the company is generated by the advertisements on different products and services of the company. It also provides an opportunity to companies to display their advertisements as a sponsored links on their products. In addition to this, the company offers a shuttle system to its employees that run on biodiesel (Shankar, et al. 2012). Besides this, it also practiced sharing of the cars on the campus by the employees to roam around. In addition to this, the company has also provided bicycles to the employees to go from one department to other in the campus. In addition to this, it has also developed different tools that are required by non- profit organizations for the purpose of granting money. Users are the top priority stakeholders of the company. The company offers diversified range of products to its users in order to meet their customized needs and wants (Cooper and Edgett, 2009). The company designs its products and services by considering the needs and wants of the users. The company provides high salaries and incentives to its employees in order to retain them with the company. Human resources are considered valuable resource for the company (Aubin and Carlsen, 2008). Google has made efforts to bring changes in its privacy policy and identifies different methods for the purpose of protecting the personal information of the users. There is a heavy reliance on the tracking along with other activities carried out by the Google for the purpose of maintaining its profitability. It has regularly updating its privacy policies in order to comply with the needs and wants of the users related to the private and personal information shared with the company. In addition to this, in the year 2012, the company has combined all the information collected from different products and services provided by it to the users for the purpose of protecting the information provided by the users (Klosek, 2007). This step also helps in maintaining the confidentiality of the information provided by the users. Besides this, Google has provided the option of turning off some of the options that results in collecting the information regarding the users. The new privacy policy does not have any impact on the volume of data rather it facilitates in increasing the commitment of the company towards maintaining the privacy of the information provided by the user (Strandburg and Raicu, 2005). This new privacy policy facilitates in using the information provided by the users by all the products and services offered by the company in order to keep a track on the changing needs and wants of the customers which in turn results in an increase in the profitability of the company. Besides this, the company should provide a option to its users regarding the locking of the password which results in keeping the users information safe and protected. Besides this, the company should take consent of the users for the purpose of sharing of the private and personal information of users with third parties. This results in building trust and loyalty among the users of the Google products and services and results in maintaining the profitability of the company (Zheleva, Terzi and Getoor, 2012). Google is a multinational company that has expanded its operations in various countries around the globe. This is the reason that it has to abide by the rules and regulations as per the different laws and regulations practiced in different countries. There is a significant impact of the rules and regulations of the government on the operations of the Google. There is a presence of strict rules and regulations related to internet in China. There was a presence of great opportunity for Google in China but due to presence of many rules and regulations there is a negative impact on the business operations of Google. The government of China has blocked various sites that are offered by Google due to presence of problems in the search engine of the company (Trepte and Reinecke, 2011). These results in the exit of Google from the Chinese market due to presence of many hackers and shift it to Hong Kong. The other problem faced by Google is problems related to tracking and privacy violations. Google has scanned data related to the users through wireless networks. Besides this, in UK, the company has gathered private information of users through a special detection equipment fitted in vans for the purpose of location based services. The company has to make payment of all fines for the occurrence of the violations made by the company (Custers, et al. 2012). In addition to this, it is tedious task to understand all the rules and regulations of the countries by the company. There is a need of acquiring censorship to enter into a Chinese market and the search engine is blocked by the government in the nation. It also has a slow speed and inconsistent for the users due to which the company has lost its market in the country in a steady pace. Nowadays, companies has made their own industry standards in which the company provide do not track option to the users which results in limiting the information collected related to the personal and private information of the users (Solove, Rotenberg and Schwartz, 2006). References Aubin, D.D.S. and Carlsen, B.J. 2008. Attract, Engage Retain Top Talent: 50 Plus One Strategies Used by the Best. AuthorHouse. Cooper, R.G. and Edgett, S.J. 2009. Product Innovation and Technology Strategy. Stage-Gate International. Custers, B., et al. 2012. Discrimination and Privacy in the Information Society: Data Mining and Profiling in Large Databases. Springer Science Business Media. Dettmer, H.W. 2003. Strategic Navigation: A Systems Approach to Business Strategy. ASQ Quality Press. Klosek, J. 2007. The War on Privacy. Greenwood Publishing Group. Shankar, V., et al. 2012. Handbook of Marketing Strategy. Edward Elgar Publishing. Solove, D.J., Rotenberg, M. and Schwartz, P.M. 2006. Privacy, Information, and Technology. Aspen Publishers Online. Strandburg, K.J. and Raicu, D.S. 2005. Privacy and Technologies of Identity: A Cross-Disciplinary Conversation. Springer Science Business Media. Trepte, S. and Reinecke, L. 2011. Privacy Online: Perspectives on Privacy and Self-Disclosure in the Social Web. Springer Science Business Media. Zheleva, E., Terzi, E. and Getoor, L. 2012. Privacy in Social Networks. Morgan Claypool Publishers.

What is meant by fiscal policy

Economy is the sum total economic resources of a certain region which enable it to provide services and goods to its inhabitants. These resources may include: infrastructure, land, trade, labor, manufactured goods, capital, and medicine among others. Global Economy thus can be seen as the sum total of the world human and physical resources that enhance survival of its inhabitants.Advertising We will write a custom essay sample on What is meant by fiscal policy? specifically for you for only $16.05 $11/page Learn More In this century every country in the continent has seen an economic recession which basically affects the livelihoods of the people for instance increased food prices. This is one the reasons why countries develop policies that may enable them improve their economy. Policies such as fiscal policy, sustainable food production, green cities and sustainable housing for city dwellers have been developed. Michl (54) defines Fiscal policy as, â₠¬Å"the use of government expenditure and revenue collection (taxation) to influence the economy.† According to Dwivedi instruments of fiscal policy include the following, â€Å"Surplus budgeting, Government expenditure, Taxation, and Public borrowing (602). These instruments may have different effects on the economy.† For instance, surplus budgeting means reducing the government expenditure slightly below the revenue thus creating surplus. On the other hand government expenditure is the allocation of revenue to various areas of the economy for example education and health. Taxation is the collection of money from the citizens directly or indirectly in which they don’t expect direct returns and public borrowing is borrowing in the form of loans either from the public or external sources. The above instruments are adjusted in order to create a desired effect on the economy; as an illustration if the government increases expenditure in infrastructure development it expects that in the long run it will attract investors which in return create jobs and revenue in form of taxation. Depending on the economic state of a nation, the policy makers adjust each of the fiscal policy instruments so as to focus on the desired outcome. How fiscal policy can be used to aggregate demand An expansionary fiscal policy tends to increase the amount of liquid income that citizens have hence improving the purchasing power which implies more money will be disposed to the economy. According to Reuters (4), â€Å"The aggregate demand will increase and thus reduce the deflation gap which may be caused by growth or unemployment.† The figure below shows a the effect of fiscal policy on aggregate demand;Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Aggregate demand is dictated by investors and consumers of such goods and services from the investments. This means that the fiscal policy adopted mainly tends to increase the desire for investors to invest and the available market to have the power to purchase. Fiscal policy has a short term positive effect but on the long term if it is not checked it may cause undesired effects. How effective is the fiscal policy? Is a question that needs to be carefully studied if economies will have to continue using this policy as a measure to react to economic recession. Thomas R. Michl (81) notes that, â€Å"fiscal policy were unlikely to succeed in combating unemployment because the jobs gained through the government spending would be cancelled out by jobs lost in the investment goods industries by crowding out.† Thus fiscal policy may not be the best tool to use when economic recession is caused by natural economic factors. It is rather better to let the factors that contribute to the economy to regulate themselves naturally. For example, consumption may be affected by inflation by making consumers avo id unnecessary purchases and the desire to create more wealth thus having a positive effect on both investment and consumption which are the key instruments on aggregate demand. Furthermore, increasing taxation may not affect consumption because the goods in which taxation may be imposed may be a necessity whose consumption must remain the same. For example increasing the cost of transportation may not be affected by taxation as much because it is a necessity in wealth creation. Another undesired effect arises from the increase in government spending without increasing taxes; this might lead to a recession and undesired deflationary gap. Australian budget The following is the fiscal policy stance of the Australian government for the financial year 2010-2011. According to Australian Government Website, â€Å"The Australian government budget website describes the government’s fiscal stance to comprise of: achievable budget surpluses, on average, over the medium term, keep taxa tion as a share of GDP below the level for 2007-08 (23.5 per cent of GDP), on average, and improve the Government’s net financial worth over the medium term.† According to Marc (55), â€Å"The government will further allow the tax receipts to recover naturally as the economy improves and hold growth in spending to 2 percent a year until the budget returns to surplus.†Advertising We will write a custom essay sample on What is meant by fiscal policy? specifically for you for only $16.05 $11/page Learn More The government puts into consideration any physical calamities that may occur so as to mitigate its effects on the budget as fast as possible. The table below shows budget aggregates and their projections. According to a research done by the Melbourne Institute the Australian (8), â€Å"Inflation pressure is rising.† The report indicates that ‘inflation rates increased from 3.2 percent to 4.5 percent in the months of Ma rch and April respectively.’ As an assertion to the research report, Michael Chua, a research fellow at the Melbourne Institute said, â€Å"This month’s report indicates inflation pressure is mounting after a relatively stable period.† (8) This implies that the fiscal stance may have not been achieved as much in terms of inflation control. Australian inflationary measures The Australian high dollar rate has seen the mining industry gain whereas other areas of the economy like tourism and local imports have been affected negatively. Thus inflation has been experienced. The government though optimistic, has fears of the return of economic recession in America and the Europe. The current inflation pressures on the Australian government can be mitigated by disaster preparedness as one of the major effects of inflation. The Australian consumer is also expected to reduce expenditure so as to create a balance thus combat inflation. The Reserve Bank of Australia (9) sai d that, â€Å"It remained concerned about the outlook for domestic inflation and said it was too soon to know if demand would soften enough to restrain price pressures over time.† It also expressed its fears on the ‘unsettled global financial markets.’ The Australian government put in place a fiscal policy for the financial year 2010-2011; was the policy the most appropriate? According to the Australian, â€Å"these fiscal rules mean we are on track to return the budget to surplus.† The country expected to go back on track and achieve a 2 percent surplus on its budget. So far the government can only brag about a 1 percent surplus. This means that despite the government not hitting on its minimum target, it has brought back a surplus budget after the global economic recession.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The gains made are attributed to the tough spending measures the government imposed in its fiscal policy. The government further intends to retain the strict measures, which it argues will help it deliver a surplus within three years of the deficit peaking as a share of the economy. It further argues that this will be a smaller duration as compared to the four years it used in the 1980’s. Overall, the economy has improved slightly which may be attributed to the strong Australian dollar which has improved revenue from the mining industry. Michl (66) argues that â€Å"High interest rates discouraged the consumers from borrowing consequently less expenditures.† In one way or the other the government has achieved its goals; however, there are no air tight policies. The negative effects are the failure to mitigate inflation which is a major dissatisfaction on the citizens. In conclusion, fiscal policy is the control of government expenditures against taxation. There are fou r major instruments for implementing fiscal policy that include the following according to Michl (5), â€Å"Surplus budgeting, Government expenditure, Taxation, and Public borrowing.† Each of these instruments can be controlled in a particular way so as to achieve the expected results. The government would reduce tax rate thus it will enhance compliance and collect more taxes, increase the lending rate thus reduce purchasing power, reduce government expenditure which may cause unemployment or reduce public borrowing hence reducing the national debt margin. The fiscal policy adapted by the Australian government seems to have worked mainly through the stringent rules imposed on the stimulus package. Works Cited Australian Government Website. budget.gov.au, 2010. Web. Australian Government Website, Geoffrey. Business with The Wall Street Journal. theaustralian.com.au/business, 2011. Retrieved Dwivedi, D N. Macroeconomics: Theory and Practice. New Delhi: Tata McGraw Hill, 2010. P rint. Marc, Robinson. Medium Term Fiscal Policy Issues and Challenges in Australia, Melbourne: Queensland U of T, 2001. Print Michl, Thomas R. Macroeconomic Theory: a Short Course. New York: M. E. Sharpe, 2002. Print. Reuters, CNBC First in Business World Wide. cnbc.com, 2011. Web. This essay on What is meant by fiscal policy? was written and submitted by user Julianna Mcdonald to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Positive vs. Normative Analysis

Positive vs. Normative Analysis While economics is largely an academic discipline, it is quite common for economists to act as business consultants, media analysts, and advisers on government policy. As a result, its very important to understand when economists are making objective, evidence-based statements about how the world works and when they are making value judgments about what policies should be enacted or what business decisions should be made. Positive Analysis Descriptive, factual statements about the world are referred to as positive statements by economists. The term positive isnt used to imply that economists always convey good news, of course, and economists often make very, well, negative-positive statements. Positive analysis, accordingly, uses scientific principles to arrive at objective, testable conclusions. Normative Analysis On the other hand, economists refer to prescriptive, value-based statements as normative statements. Normative statements usually use factual evidence as support, but they are not by themselves factual. Instead, they incorporate the opinions and underlying morals and standards of those people making the statements. Normative analysis refers to the process of making recommendations about what action should be taken or taking a particular viewpoint on a topic. Examples of Positive vs. Normative The distinction between positive and normative statements is easily shown via examples. The statement: The unemployment rate is currently at 9 percent. is a positive statement, since it conveys factual, testable information about the world. Statements such as: The unemployment rate is too high.The government must take action in order to reduce the unemployment rate. are normative statements, since they include value judgments and are of a prescriptive nature. Its important to understand that, despite the fact that the two normative statements above are intuitively related to the positive statement, they cannot be logically inferred from the objective information provided. (In other words, they dont have to be true given that the unemployment rate is at 9 percent.) How to Effectively Disagree With an Economist People seem to like disagreeing with economists (and, in fact, economists often seem to enjoy disagreeing with one another), so its important to understand the distinction between positive and normative in order to disagree effectively. To disagree with a positive statement, one must bring other facts to the table or question the economists methodology. In order to disagree with the positive statement about unemployment above, for example, one would have to make the case that the unemployment rate isnt actually 9 percent. One could do this either by providing different unemployment data or by performing different calculations on the original data. To disagree with a normative statement, one can either dispute the validity of the positive information used to reach the value judgment or can argue the merits of the normative conclusion itself. This becomes a more murky type of debate  since there is no objective right and wrong when it comes to normative statements. In a perfectly organized world, economists would be pure scientists who perform only positive analysis and exclusively convey factual, scientific conclusions, and policymakers and consultants would take the positive statements and develop normative recommendations. In reality, however, economists often play both of these roles, so its important to be able to distinguish fact from opinion, i.e. positive from normative.

The Medieval Chivalric Romance

The Medieval Chivalric Romance Chivalric romance is a type of prose or verse narrative that was popular in the aristocratic circles of High Medieval and Early Modern Europe. They typically describe the adventures of quest-seeking, legendary knights who are portrayed as having heroic qualities. Chivalric romances celebrate an idealized code of civilized behavior that combines loyalty, honor, and courtly love. Knights of the Round Table and Romance The most famous examples are the Arthurian romances recounting the adventures of Lancelot, Galahad, Gawain, and the other â€Å"Knights of the Round Table.† These include the Lancelot (late 12th century) of Chrà ©tien de Troyes, the anonymous Sir Gawain and the Green Knight (late 14th century), and Thomas Malorys prose romance (1485). Popular literature also drew on themes of romance, but with ironic or satiric intent. Romances reworked legends, fairy tales, and history to suit the readers (or, more likely, the hearers) tastes, but by 1600 they were out of fashion, and Miguel de Cervantes famously burlesqued them in his novel Don Quixote. Languages of Love Originally, romance literature was written in Old French, Anglo-Norman and Occitan, later, in English and German. During the early 13th century, romances were increasingly written as prose. In later romances, particularly those of French origin, there is a marked tendency to emphasize themes of courtly love, such as faithfulness in adversity. During the Gothic Revival, from c. 1800 the connotations of romance moved from the magical and fantastic to somewhat eerie Gothic adventure narratives. Queste del Saint Graal (Unknown) The Lancelot–Grail, also known as the Prose Lancelot, the Vulgate Cycle, or the Pseudo-Map Cycle, is a major source of Arthurian legend written in French. It is a series of five prose volumes that tell the story of the quest for the Holy Grail and the romance of Lancelot and Guinevere.   The tales combine elements of the Old Testament with the birth of Merlin, whose magical origins are consistent with those told by Robert de Boron (Merlin as the son of a devil and a human mother who repents her sins and is baptized). The Vulgate Cycle was revised in the 13th century, much was left out and much was added. The resulting text, referred to as the Post-Vulgate Cycle, was an attempt to create greater unity in the material and to de-emphasize the secular love affair between Lancelot and Guinevere. This version of the cycle was one of the most important sources of Thomas Malorys Le Morte dArthur. Sir Gawain and the Green Knight (Unknown) Sir Gawain and the Green Knight was written in Middle English in the late 14th-century and is one of the best known Arthurian stories. The â€Å"Green Knight† is interpreted by some as a representation of the â€Å"Green Man† of folklore and by others as an allusion to Christ. Written in stanzas of alliterative verse, it draws on Welsh, Irish and English stories, as well as the French chivalric tradition. It is an important poem in the romance genre and it remains popular to this day. Le Morte DArthur by Sir Thomas Malory Le Morte dArthur (the Death of Arthur) is a French compilation by Sir Thomas Malory of traditional tales about the legendary King Arthur, Guinevere, Lancelot, and the Knights of the Round Table. Malory both interprets existing French and English stories about these figures and also adds original material. First published in 1485 by William Caxton, Le Morte dArthur is perhaps the best-known work of Arthurian literature in English. Many modern Arthurian writers, including T.H. White (The Once and Future King) and Alfred, Lord Tennyson (The Idylls of the King) have used Malory as their source. Roman de la Rose by Guillaume de Lorris (c. 1230) and Jean de Meun (c. 1275) The Roman de la Rose is a medieval French poem styled as an allegorical dream vision. It is a notable instance of courtly literature. The works stated purpose is to entertain and to teach others about the Art of Love. At various places in the poem, the Rose of the title is seen as the name of the lady and as a symbol of female sexuality. The other characters names function as ordinary names and also as abstractions illustrating the various factors that are involved in a love affair. The poem was written in two stages. The first 4,058 lines were written by Guillaume de Lorris circa 1230. They describe the attempts of a courtier to woo his beloved. This part of the story is set in a walled garden or locus amoenus, one of the traditional topoi of epic and chivalric literature. Around 1275, Jean de Meun composed an additional 17,724 lines. In this enormous coda, allegorical personages (Reason, Genius, etc.) hold forth on love. This is a typical rhetorical strategy employed by medieval writers. Sir Eglamour of Artois (Unknown) Sir Eglamour of Artois is a Middle English verse romance written c. 1350. It is a narrative poem of about 1300 lines. The fact that six manuscripts and five printed editions from the 15th and 16th centuries survive is evidence for the case that Sir Eglamour of Artois was likely quite popular in its time. The story is constructed from a large number of elements found in other medieval romances. Modern scholarly opinion is critical of the poem for this reason, but readers should note that â€Å"borrowing† material during the Middle Ages was quite common and even expected. Authors made use of the humility topos in order to translate or re-imagine already popular stories while acknowledging original authorship. If we view this poem from a 15th-century perspective as well as from a modern standpoint, we find, as Harriet Hudson argues, a romance [that] is carefully structured, the action highly unified, the narration lively† (Four Middle English Romances, 1996). The action of the story involves the hero fighting with a fifty-foot giant, a ferocious boar, and a dragon. The hero’s son is carried off by a griffin and the boy’s mother, like Geoffrey Chaucers heroine Constance, is carried in an open boat to a distant land.

The Evolution and Extinction of Mammoths Term Paper

The Evolution and Extinction of Mammoths - Term Paper Example Mammoths, belonging to the genus â€Å"Mammuthus†, were very gigantic in comparison to their taxonomic category of elephants. They reached heights up to thirteen feet and weighed around 5 to 6 tons. They had a significant appearance as they had woolly bodies and huge curvy tusks. They were fearless creatures of their era and lived dominantly on the planet until they suffered extinction. As stated earlier, mammoths suffered extinction around ten thousand years back, most of their characteristic features, physical appearance, art of living, and so forth are known by the scientists to a great extent as there are plenty of fossils preserved of these titans which are regularly discovered, studied and examined with scrutiny to know more about these prehistoric animals. Mammoths are not as old as dinosaurs, but the interesting analogy that they share is that both these creatures were gigantic, powerful and dominant in their respective eras, and unfortunately both the creatures were w iped out of the planet due to extinction. It is interesting to note that as mammoths came long after the dinosaurs, because of this their fossils still remain preserved, though not in a very large quantity but plenty enough for scientist to provide a logical explanation for the events, characteristics, and environmental changes prevailed in that era, providing scientists an edge to study and know more about mammoths. With the use of cutting-edge technology that contemporary field of science offers, scientist are able have an in-depth analysis of the skin, tusks, hair, etc to unveil the mystery of mammoths. Last of the mammoths lived in the era when humans were in the Stone Age, and only began their ascent to civilization; hence they both coexisted in the same age. Mammoths were mammals; they produced babies, fed them milk, and nurtured them like other mammals do. It is important to note that mammoths and modern elephants do look the same in terms of size, appearance, and other exter ior features, but reality is far different as mammoths were not the ancestors of elephants. Most type of mammoths wore a hairy cover over their bodies unlike elephants, as it provided mammoths a shelter against extremely harsh environment of the Ice Age. Both mammoths and elephants belong to the same family but were not the ancestors, instead they evolved from a different branch of the tree. Hence it would be more logical to call them as â€Å"close cousins†. Origins and evolving characteristics Major transformations through evolution include M. meridionalis (ancestral mammoth) into M. trogontherii (steppi mammoth), which later transformed into M. primigenius (woolly mammoth) and M. columbi (Columbian mammoth). All these transformations were a result of changes and adaptations to the Ice Age habitat. The origins of these titans date back to almost fifty-five million years ago. Their ancestry can be traced back to Africa where they first existed, later on they moved to Europe, Siberia and then reached North America. As the period of the Ice Age became harsher, it had greatly impacted the features of these creatures and caused them to undergo transformations that best suited to the climate and environment they lived in. In Europe first mammoths dwelled nearly one and a half million years back, in thickly forested areas of southern

Research Methods for Social Epidemiology Essay Example | Topics and Well Written Essays - 500 words

Research Methods for Social Epidemiology - Essay Example Observational research involves descriptive and analytical studies. First, participant observation (in which the observer is obvious to and involved with the subjects) is less valid than a questionnaire would be for sensitive data. Second, the observer's expectations affect what he or she sees and reports, reducing the validity of the data. Validity is thus diminished when the observer reports seeing either "everything" or "nothing." In its turn, observational epidemiology involves the following types of research: descriptive studies, ecological studies fallacy, cross sectional studies and cohort studies (Oakes and Kaufman 2006). In participant observation, the researcher is a regular participant in the activities being observed; while in non-participant observations, the researcher is not a participant in the ongoing activities being observed. Second, structuring the observation increases validity by focusing the attention of the observers on certain characteristics and events. Third, placing the observation on a scientific foundation by stating a hypothesis up front increases validity by avoiding distortion. Using observation only for studying those epidemiological phenomena that are appropriate to this method (e.g., nonverbal behaviors and social interactions) increases validity (Beaglehole et al 2007). In contrast to observational epidemiology, experimental design involves ra

Introducing Customer Services Essay Example for Free

Introducing Customer Services Essay Introduction In this assignment I will be writing about the importance of having good communication skills in customer service. I was assigned to a two week work placement at Superdrug where I had to deal with different types of customers and their needs and expectations. I also was instructed by the supervisor to give good customer care and service to customers. Task 3 Explanation of what a customer is Customers are people or businesses who pay for goods and services or benefit from a particular business. People such as: * The elderly * Teenagers * Disabled * Insurance companies * Banks * Cleaners Task 4 In this task I will be explaining the meaning of internal customers. I will also be giving examples of what an internal customer is. Internal customers Internal customers are those people and employees who might use a companys services and products. Examples of internal customers are: Store Manager The store Manager is an internal customer because he/she benefits from the company when the company gets sales. They also may get a pay rise if the business does really well. The manger depends on the business to get sales, if the business does badly the manger is then at risk of losing money or getting sacked. Security guard The security guard is an internal customer, for his/her service of making sure goods are not thieved from the store he/she benefits from the business by getting a months salary and also may get discounts from the business. Cleaners The cleaners job is to make sure that everything in the shop is clean and presentable. The cleaner benefits from this by getting a monthly salary and may get a discount on the products he/she buys from the business. Task 5 In this task I will be explaining the meaning of external customers. I will also be giving examples of what an external customer is. External customers An external customer is an individual or business outside of the company who receives goods or services from that particular company. For example: Banks Banks are external customer because they benefit from the money that is given by companies. They benefit from this money because when the money is given to the bank the bank loans the money to other companies and make profits off of it e.g.(interest). Suppliers The suppliers are external customers because they provide the products for the businesses and the businesses therefore buy the products from them. The suppliers make a profit from that money used to pay for the product which enables the people who work with the supplier to get a salary. People People are external because they buy products from the business and in return they get good service and quality products. Task 6 Customers at Superdrug and their needs and expectations In this task I will be identifying 4 types of customers I came across while working at Superdrug and what their needs and expectations were. While on my work experience I came across a range of different customers such as: * The elderly * Disabled * Teenager I didnt come across the external customers who are: * The cleaners * Bank * The manager * Insurance company Internal customer needs at Superdrug Store Manager The store Manager needs to come to the store and buy product in-order for him/her to get paid. The manager also needs employees to come to work early in-order for the store to open if no-one comes in to work the business will have to get closed down and the manager will lose his job. He/she also needs holiday entitlement Security guard The security guard needs to get paid for his/her services. Him/her also need to have at least one lunch break and needs to be useful e.g. (watching out for thieves). External customer needs at Superdrug Bank The bank needs Superdrug to put more money into it that they take out so the bank can make profits. The bank also needs the money to get into the bank on-time and always have some of that money in the bank. Insurance company The needs of the insurance company are for Superdrugs to pay them. Elderly To meet customer needs knowledge of the products are necessary. A lot of elderly customers come in to the store for the in-store pharmacy, the customers brings their prescription to the counter and or they may ask you for something you will have to understand what they need so that the customer can purchase the product. The customers are also like to be buying the product from a decent enough price and have good quality. Teenagers Superdrug attracts a lot of teenage customers because they like to buy a lot of hair products and perfumes. They need good value for money as they dont work to get money themselves and quality products. Internal customer expectations at Superdrug Store Manager The store Manager expects employees to come in every day and give good customer service and expects a permanent job. He/she also expects the employees to be polite and pleasant to him/her, and expects the business to look after him/her e.g.(sick pay). Security guard The security expects to be treated with respect by all staff in the store, a lot of thieves come into the store everyday and if the security is to catch one of those thieves he/she expects to be praised and maybe get a pay rise for the hard work. For his/her service of making sure goods are not thieved from the store he/she expects to benefit from the business by getting a months salary and also may get discounts from the business. External customer expectations at Superdrug Bank The bank expects Superdrug to pay their money on time and use they right forms. They also expect the money to come in regularly. Insurance company The Insurance Company expect Superdrug to pay their money on time every month and not make untrue claims because this will make the insurance company lose out on money. They also expect Superdrug to fill the form out correctly when apply for that particular company. Elderly Elderly customers expect to be treated with respect and when asking for a prescription they expect staff to be polite and the prescription to be dealt with quickly and efficiently. Elderly customers also expect to have easy access around the store. Teenagers Teenagers expect good customer service from employees. They also expect the products to be of good quality and value for money. They also expect for the product that they want is always available. Task 7 Customers expectations at Superdrug are quiet high and are always increasing. While on my work experience I came across many different types of customer, below are just a few examples of customers I came across in the business and what their needs and expectation were. Task 8 Why you have to present yourself appropriately and prepare your work area before customers arrive in Superdrug. In this task I will be explaining why it is important that staff present themselves appropriately and prepare their work area before customers arrive. In Superdrug the majority of customers are members of the public, the appearance of both the staff and the premises are very important. It is important in a retail business that staff pays attention to their appearance because customers expect you to be smartly dressed, and also to be approachable this includes having good hygiene. It is important that I had a positive attitude towards customers so that they may feel welcome to return back to the store and buy products. Knowledge of products and services is also very important because customers wont always know about the product so they would seek advice from staff. In Superdrug it is important that the work area is clean and tidy before customers arrive to provide a pleasant and sufficient environment to give the impression to the customers that the store is well looked after. It is important that equipment is easily accessible to those who need to use it. For example the tills would be turned on and appropriate amount of cash put in, and televisions advertising certain products so that customers can buy them. The work tops will also be cleaned before customers arrive. It is also important to keep store safe for customers at all times this can be done by making sure that the till area is always tidy and making sure the walking areas no obstructions such as boxes and plastic wrappers left from staff stacking items. There would also be security staff protecting the store. Task 9 How Superdrug staff prepare themselves and their work area for customer service In this task I will be describing how staff in Superdrug prepares themselves and their work area for customer service. Staff Positive attitude While on my work experience I had positive attitude when dealing with customers and was enthusiastic about the products I was selling. It is also important that I was polite and understood the customers needs so that the customer will be happy to buy the product I was describing to them. Personal presentation In Superdrug it was expected of me to be professionally presented. The customers will have certain expectations including being approached by staff that is clean, smartly dressed and has good personal hygiene. Dress code I was instructed by the manager to arrive at the Superdrug wearing a smart black blouse with smart black trouser and black shoes (no trainers). It is also expected of me to have clean hair and brushed teeth so my breath does not smell while talking to customers. Posture It was important that I had good posture which means standing up straight and looking confident so that you look approachable by customers. If I did not have a good posture for example slouching with my hands in my pocket customers may think I cant be bothered and I dont care about my job, therefore customers will not feel comfortable approaching me. Personal space It is important that when I was talking to a customer face to face that I was to stand at least arms length away from them. Standing closer than the recommended length is invading that customers personal space and they may feel uncomfortable. Standing further away from the customer may give them the impressions that you are either scared or you dont have time for them. First impressions First impression of a business is very important. If a shop is first opening and the shop floor is dirty and staff looks scruffy, the customers may think the business is not run properly and may not get the chance to see the products. The customers will see the dirt and poor appearance of the staff and will expect the product to be poor quality. Knowledge of products and services Customers expect staff to know about the products and services that the retail outlet provides. It is important that staff familiarise themselves with the layout of the shop floor, this will enable staff to provide information regarding products (e.g. product whereabouts). While on my work experience at Superdrugs it was required of me to have knowledge of the section I was working in and also know other sections around the store, I was given a sheet of paper showing everything that was in the store and where they were. By the end of the day I knew where every thing was on the shop floor, when customers approached me asking where a particular item was, I was able to tell them straight away. It helped to have the section I was given to work in because I had a lot of knowledge of those products as I am always buying those products myself. Organisations guidelines and standards required for customer service It is essential that Superdrug have a customer service policy that states the required standard for customer service. This ensures that employees know what to do when they are dealing with customers and will help them provide a high standard of customer care. Teamwork It is important that staff are good at working as a team, this can improve your customer service skills as you would have to use the same skills in order to build a good relationship with your team workers. For example listening skills, negotiation skills and assertiveness. Teamwork involves sharing ideas and working together, for example in Superdrug on the pharmacy counter processing customers prescriptions is customer service staff working with each other the till staff send prescription info to a computer behind the scenes, the prescription is then processed and given to the customer. Work area Appropriate equipment In Superdrug it is important that the work area is clean and tidy before customers arrive to provide a pleasant and sufficient environment to give the impression to the customers that the store is well looked after. It is important that equipment is easily accessible to those who need to use it. For example the tills would be turned on and appropriate amount of cash put in, and televisions advertising certain products so that customers can buy them. Safe and tidy work area It is important in that Superdrug keep the work area clean and tidy. I did this by making sure that I cleaned up my rubbish after stacking the shelves. If the store is not kept safe and tidy it could cause hazards and may result in customers injuring themselves. It is also important that the workplace is kept tidy because staff may find it is easier to lose important documents. Efficient use of space It is important that in Superdrug there is enough space for all types of customers to walk about with. For example mothers with buggies and disabled people in wheelchairs. It is also important that items displayed on the shelves are easy reach by customers of average height. Remember high shelves can make it hard for shorter people to reach. Health and safety By law all employees/staff are required to take responsibility of their own health and safety and that of other e.g. (customers). It is also important that when staff use equipment they clean up after themselves or put the equipment in its rightful place. For example, when stacking out items on the shelves make sure the boxes or the products wrapping is not obstructing the aisles, this could cause a customer to trip and injure themselves. Fire safety It is important that staff follow the procedures of fire safety. All members of staff should know what to do in an event of fire and where the equipment is, for example marked fire exits, emergency evacuation procedures and fire extinguishers. While on my work experience on the first day I was shown all the nearest fire exits and it was explained to me what I should do in an event of fire. There was a practice fire alarm and it was my job to make sure that all customers were safe and evacuated the building immediately. Accident It is important that all staff in Superdrug no what to do in case of an accident to an employee or customer. If a customer or employee has been injured it is important that you notify an appropriate member of staff e.g. (manager, first aider). If the injury severe you should dial 999 and ask for an ambulance. Task10 Health and Safety risks in the workplace Task 11 In this task I will identifying four possible hazards found in Superdrug. Four possible hazards in Superdrug Poor maintenance Slips, trip and falls Fire exits Smoking Task 12 In this task I will be identifying the potential hazards and risk in Superdrug. I will also be explaining how the hazards and risks could harm employees and customers. Hazards Risks Poor Maintenance If shelves are broken and not repaired quickly. A customer might want an item which is on a high shelf not knowing that is broken they will pick up the item and the products could fall on the customer which may cause an injury. If shelves are broken and not repaired quickly. An employee can be stacking the shelves not knowing the shelf is broken they will stack items on there and the shelves will collapse onto the person causing an injury. Slips, Trips and Falls If the floor has just been cleaned and a hazard sign has not been put up. A customer could walk into the store not knowing the floor is wet, they would then walk in that wet area and slip and injure them self. If an employee has just finished their task of unpacking products and stacking them on the shelves and they leave the rubbish on the floor, another employee could walk by not knowing the rubbish is there, the could trip over rubbish and fall and injure themselves. Fire exits If the fire exits are not clearly labelled for customers in an event of fire customers could be a great danger. If employees leave their boxes and rubbish in front of the fire exits in an event of fire people wont be able to get out of the building and will then result in a lot of staff and customers getting injured. Smoking It is important that customers do not smoke in the building because if they are to drop the cigarette on the floor without putting out, this could cause the building to set on fire and put a lot of lives in danger. If employees are to smoke in the building they at risk of injuring themselves and others around them, everyone around them will be breathing in second hand smoke which could damage their body severely. The employee is also at risk of causing a fire and getting sacked. Task 15 In this task I will be explaining the meaning of communication. The meaning of communication Communication is when people interact with each other and share information. For example, while on my work experience I listened to customers needs and what they had to say which is that they wanted to buy a 3 mobile, then I gave back the right information on products and services in order for them to buy the products they wanted. Task 16 Why it is important to have good communication skills It is important to have a good level of communication skills because in the retail industry a large proportion of the work is dealing with customers verbally. Customers expect retail staff to be helpful, polite and to be well presented. Retail staff are required to have a good level of spoken English in order to understand customer needs and to be able to clearly provide information on request. Throughout my work experience I think I had very good communication skills towards customers I feel that I showed that I was enthusiastic about what I was doing. And there for customers would not hesitate to approach me. In the end it is important that the customers get what they want, the business then makes money and customers will be happy to return to the store. Task 17 In this task I will be explaining 3 types of communication I came across when approaching staff in a business Verbal communication One example of verbal communication that I came across as a customer was that when I asked a member of staff for a particular item they explain very clearly where the item was and they were very welcoming and polite Non-verbal communication One example of non-verbal communication that I came across was that when I tried to approach a member of staff in a store they didnt even make eye contact with me they just pointed to a section of the store. Body language One example of body language that I came across is that when I tried to ask a till cashier for some information they just shrugged their shoulders with an angry face like I done something wrong. Task 18 In this task I will be identifying six communication skills and why they are important Appropriate spoken English It is important to have appropriate spoken English in Superdrug. While on my work experience it was important that I was polite to customers and that my language was clear and straightforward so that customers would fell comfortable buying the products and to return back to the store. Level and tone of voice When speaking to customers it was important that I pay close attention to my level and tone of voice. For example, if my tone of voice is too loud the customer may think I am being angry towards them. The level of voice should be balanced, not too loud and not too quiet. Welcoming In Superdrug it is important to be welcoming and friendly. For example, I welcomed every customer that came into the store and ask if they needed any help finding anything. This encourage .customers to return to the store/ Listening In Superdrug it was important that I know how to listen to customers. I made sure that I listened to the customers needs and what they wanted. I showed that I understood the customers and didnt interrupt them unnecessarily. Assisting It is important to offer and give help to customers. While on my work experience I made sure I did this. For example, opening doors for customers with lots of bags, this will encourage customers to come back to the store. I also offered to get products from high shelves and if the customer was looking for a product that my store didnt sell I advised them on what others stores would sell the product. Questioning Questioning is very important in customer services in Superdrug. When customers first enter the store the first contact with them was in form of a question. For example, how can I help you Sir/Miss? or what are you looking for? Questioning helped me find out the needs of the customer. Which then gave me information on what they needed, to ask another question like, what is your budget for this item?. M3 How can I provide good customer care and services? In this task I will be describing how I can provide consistent customer care and services. Good customer care It is important in Superdrug that customers are satisfied with the way they have been treated; giving good customer care and loyalty will attract more customers to the store and keep Superdrug in business. Giving good customer care means being polite and helpful to customers. It is important that I listen carefully to customers and ask them questions so I get an understanding of what the customer wants so that I can get the right products for the customer. Having a positive attitude towards customers is mostly important because without a positive attitude customers will receive a negative vibe and therefore will not feel comfortable with me serving them. For example, while on my work experience customers asked for products that were no sold at the Superdrug store, instead of saying we dont have that I recommended them to a store that might have it. It is important when providing customers with information that I am clear and accurate about the product and that I confirm that the customer understands the information I have supplied. It is good to remember that when a customer enters the store, try and give customers more than they pay for. Good customer services When customers enter the store they should be assisted. In Superdrug every customer that entered the store was given information on the products that were sold there and the products features. It is important in Superdug to provide after sales care such as refund and guarantees. Communicating with customers is an essential part of customer service. This includes letting them know what services are available and making sure they are happy with the product I have sold to them. Good customer service in Superdrug attracts more customers and increases sales. It also improves the business reputation which means more customers just through recommendations. For example, two main factors that contribute to its business success are Superdrugs commitment to high standard of service and the expertise of its staff. To maintain these standards and keep staff up to date with new products Superdrug invests in training. D2 The importance of providing good customer care and services Importance of good Customer service Customer service is the provision of care to customers from pre-service to after sales service. It may be face-to-face, over the telephone, written or via new technology using e-mail and the Internet. Superdrug use customer care to create an overall impression of an organisation that puts the needs of the customer first, to ensure quality and increase sales over competititors. Increasingly, Superdrug have customer services departments or customer services desks whose job is to ensure the efficient process of delivering customer care, including provision for those customers with special needs. Superdrug produce literature, which outlines their Customer Care Policy or Charter; this may include their policy on refunds, warranties, after sales service and how to make a complaint. Customer service is very important part of any business organisation. Bibliography BTEC introduction business-published by Heinemann in 2005 Heinemann Educational Publishers Halley Court, Jordan Hill, Oxford OX2 8EJ ISBN 978 0 435401 21 4 John Ruskin college intranet site Superdrug 452-456 Brixton Rd

Ghost: The Relationship Between Past and The Future. A Book by Henrik

â€Å"A woman cannot be herself in the society of the present day, which is an exclusively masculine society, with laws framed by men and with judicial system that judges feminine conduct form a masculine point of view†. This is what Henrik Ibsen once said. In 1881, when Ibsen wrote one of his best works Ghost, the society was going through major change. It’s was a time were the society was questioning everything they were thought by the church. The mentality of people was being challenge and the influence the church had over the society was slowly losing its power. One of those who were questioning the method and the teacher of the church was Henrik Ibsen. In his play Ghost, Ibsen view of the methodology of the church was no longer beneficial for the society. In the play ghost, Ibsen demonstrates the consequences followed those who grasp the old practice in each character he had created. Ibsen used Mrs. Alving, to show how old attitude can strangle someone progressive ly, as she feel trap in a rigid society. Additionally, Ibsen explores how the past can come back in the form of â€Å"ghost† and how it haunts someone future. Osvald Alving through out the play is haunted by the sin of a father he did not know. Lastly, he show how living in patriarchal society can blind one’s own judgment as in Pastor Manders, who is looked at someone as holy and self-righteous but at the same time hypocritical. Consequently, those old tradition and belief endure someone life slowly but harshly and haunt them like ghost. The ghost that has been haunted Mrs. Alving for a very long time is the ghost tradition and of her duty. Nonetheless, it’s seem as if her duty has shaped her character for good. â€Å"I had my little boy, and I bore it for him†¦Ã¢â‚¬ (Ibsen, 1881, p... ...e women is meant to accept his foolishness. Ibsen play â€Å"ghost† is portray of how a changing society should be. These changes are implying every aspect of live, not just marriage level but religions, and how a functional family should be. Ghost is a play, which represent a society unable to move forward, or a society unable to escape the past traditions and how being unable to escape only creates malfunction into people lives. Every character in the play are hunted by the past; someone life Mrs. Who’s past tradition has brought nothing but misery, as well as her son Osvald who even in his ignorant way is also hunted by the â€Å"sins of the father†. In addition, even those such as pastor Manders who promotes the old habits as a way of life, are surprise to these tradition hiding â€Å"Ghost† Works Cited http://collegeessaysforfree.blogspot.ca/2012/04/ibsen-ghosts_12.html Ghost: The Relationship Between Past and The Future. A Book by Henrik â€Å"A woman cannot be herself in the society of the present day, which is an exclusively masculine society, with laws framed by men and with judicial system that judges feminine conduct form a masculine point of view†. This is what Henrik Ibsen once said. In 1881, when Ibsen wrote one of his best works Ghost, the society was going through major change. It’s was a time were the society was questioning everything they were thought by the church. The mentality of people was being challenge and the influence the church had over the society was slowly losing its power. One of those who were questioning the method and the teacher of the church was Henrik Ibsen. In his play Ghost, Ibsen view of the methodology of the church was no longer beneficial for the society. In the play ghost, Ibsen demonstrates the consequences followed those who grasp the old practice in each character he had created. Ibsen used Mrs. Alving, to show how old attitude can strangle someone progressive ly, as she feel trap in a rigid society. Additionally, Ibsen explores how the past can come back in the form of â€Å"ghost† and how it haunts someone future. Osvald Alving through out the play is haunted by the sin of a father he did not know. Lastly, he show how living in patriarchal society can blind one’s own judgment as in Pastor Manders, who is looked at someone as holy and self-righteous but at the same time hypocritical. Consequently, those old tradition and belief endure someone life slowly but harshly and haunt them like ghost. The ghost that has been haunted Mrs. Alving for a very long time is the ghost tradition and of her duty. Nonetheless, it’s seem as if her duty has shaped her character for good. â€Å"I had my little boy, and I bore it for him†¦Ã¢â‚¬ (Ibsen, 1881, p... ...e women is meant to accept his foolishness. Ibsen play â€Å"ghost† is portray of how a changing society should be. These changes are implying every aspect of live, not just marriage level but religions, and how a functional family should be. Ghost is a play, which represent a society unable to move forward, or a society unable to escape the past traditions and how being unable to escape only creates malfunction into people lives. Every character in the play are hunted by the past; someone life Mrs. Who’s past tradition has brought nothing but misery, as well as her son Osvald who even in his ignorant way is also hunted by the â€Å"sins of the father†. In addition, even those such as pastor Manders who promotes the old habits as a way of life, are surprise to these tradition hiding â€Å"Ghost† Works Cited http://collegeessaysforfree.blogspot.ca/2012/04/ibsen-ghosts_12.html

Historical Research Essay

Historical research has been defined as the systematic and objective location, evaluation and synthesis of evidence in order to establish facts and draw conclusions about past events. It is an act of reconstruction undertaken in a spirit of critical inquiry designed to achieve a faithful representation of a previous age. In seeking data from the personal experiences and observations of others, from documents and records, researchers often have to contend with inadequate information so that their reconstructions tend to be sketches rather than portraits. Indeed, the difficulty of obtaining adequate data makes historical research one of the most taxing kinds of inquiry to conduct satisfactorily (William 1949). Reconstruction implies a holistic perspective in that the method of inquiry characterizing historical research attempts to ‘encompass and then explain the whole realm of man’s past in a perspective that greatly accents his social, cultural, economic, and intellectual development’ (Billington 1995). Ultimately, historical research is concerned with a broad view of the conditions and not necessarily the specifics which bring them about, although such a synthesis is rarely achieved without intense debate or controversy, especially on matters of detail. The act of historical research involves the identification and limitation of a problem or an area of study; sometimes the formulation of a hypothesis (or set of questions); the collection, organization, verification, validation, analysis and selection of data; testing the hypothesis (or answering the questions) where appropriate; and writing a research report. This sequence leads to a new understanding of the past and its relevance to the present and future. Historical research in education can also show how and why educational theories and practices developed. It enables educationalists to use former practices to evaluate newer, emerging ones. Recurrent trends can be more easily identified and assessed from a historical standpoint—witness, for example, the various guises in which progressivism in education have appeared. And it can contribute to a fuller understanding of the relationship between politics and education, between school and society, between local and central government, and between teacher and pupil. Historical research may be structured by a flexible sequence of stages, beginning with the selection and evaluation of a problem or area of study. Then follows the definition of the problem in more precise terms, the selection of suitable sources of data, collection, classification and processing of the data, and finally, the evaluation and synthesis of the data into a balanced and objective account of the subject under investigation. In historical research, it is especially important that the student carefully defines his problem and appraises its appropriateness before committing himself too fully. Many problems are not adaptable to historical research methods and cannot be adequately treated using this approach. Other problems have little or no chance of producing significant results either because of the lack of pertinent data or because the problem is a trivial one. Research, if it is to be fresh and thereby justify itself, ought to start, at least in a general way, where previous research left off. Thus, it is necessary to find out the present status of scholarly investigation on the subject in hand. This can be ascertained from reliable, up-to-date bibliographical surveys, such as are sometimes found in the more scholarly type of history books now appearing, and from standard bibliographies, general or special, supplemented by notices of new publications in the current historical reviews. The hypothesis provides a framework for stating the conclusions of the study in a meaningful manner. It enables the historian to determine what is relevant to a study and to screen out irrelevant materials. Within the framework of the hypothesis, of course, the historian will pattern his material in some systematic order, such as chronological, geographical, topical, or a combination of these. He will also make judgments concerning the amount of emphasis or space to give to various evidence. Considerable information may be collected on relatively minor points in a study and little evidence on more significant events. Obviously, reporting everything would produce a distorted picture of the past. Determining which data are packed with the greatest significance and how many of them to include requires a continuous reevaluation of the hypothesis and the study as a whole. Weaving raw data into a cohesive, well-proportioned, colorful exposition requires painstaking labor. To achieve the twin objectives of maintaining accuracy and interest, a historian refrains from embellishing narratives with dramatic flourishes that distort the truth, but strives for literary excellence. Stretching or supplementing the existing evidence to create a more spirited narrative is not permissible. Artfully fitting the pieces of established evidence into a simple, vivid mosaic that dramatically delineates past events is the difficult but desired ideal to attain. History is life – and it deserves better than a drab description. The historian cannot sacrifice accuracy for eloquence; but by developing his creative and critical skills he can learn to write lucid, lively, logical accounts without violating the rigorous rules of historical scholarship. Since historians cannot personally view the educational practices of hundreds of years ago, they must rely on observations made by others in bygone days and on the examination of relics. If investigators are fully aware of the fallibility of human observation, they can check the authenticity and credibility of testimony by subjecting it to intensive external and internal criticism. Ascertaining whether every fact is absolutely true is not possible, for the most reliable witness to an event may have erred in perception or memory. But a research worker can determine the credibility of testimony in degrees of confidence – from confidence that is approximately certain at one end of the scale to confidence that is mingled with considerable doubt on the other end. Historians can ascertain with a high degree of probability that some data are true facts. But, because the reliability of data is dependent on the character, circumstances, and competence of the creators and interpreters, they are extremely cautious about accepting any historical artifact or report. The reliability of a historical research report is determined not only by how critically the investigator examined witnesses’ observations of past events, but also by the depth and breath of his knowledge about the past and present. Historical research involves the researcher both in selecting an appropriate problem and devising relevant research techniques. Questions to be asked at this stage are first, ‘Who is to be the object of the study? ’—the great person, the common person, the volunteer, the selected, the coerced? Second, ‘What makes a good informant? ’ Plummer draws attention to key factors such as accessibility of place and availability of time, and the awareness of the potential informant of his/her particular cultural milieu. Third, ‘What needs clarifying in the early stages of the research? The motivations of the researcher need to be made explicit to the intended subject. Sources of data in historical research may be classified into two main groups: primary sources, which are the life blood of historical research; and secondary sources, which may be used in the absence of, or to supplement, primary data. Primary sources of data have been described as those items that are original to the problem under study. Secondary sources are those that do not bear a direct physical relationship to the event being studied. They are made up of data that cannot be described as original. A secondary source would thus be one in which the person describing the event was not actually present but who obtained descriptions from another person or source (Atkinson 1998). Various commentators stress the importance of using primary sources of data where possible. The value, too, of secondary sources should not be minimized. There are numerous occasions where a secondary source can contribute significantly to more valid and reliable historical research than would otherwise be the case. In his preliminary search for historical data, a researcher will find that the card catalog, periodical indexes, bibliographies, historical reviews, dissertations, and research journals provide helpful leads. Although he may locate useful materials in his local library, his search probably will extend to other institutions and to specialized depositories that have business, government, legal, or private papers relating to his problem. Some individuals and agencies have exerted considerable effort to collect educational records and remains and have established a number of historical depositories to preserve them. The types of resources and completeness of the accumulations in the various depositories vary greatly: some contain extensive collections of a particular kind of materials and others have fragmentary collections of items from different fields. Owing to the wide expanse of time and the broad scope of educational endeavors, no one depository, however excellent, can possibly house all the available materials. One further point: the review of the literature is regarded as a preparatory stage to gathering data and serves to acquaint researchers with previous research on the topics they are studying (Marwick 1989). It thus enables them to continue in a tradition, to place their work in context, and to learn from earlier endeavors. The function of the review of the literature in historical research, however, is different in that it provides the data for research; the researchers’ acceptance or otherwise of their hypotheses will depend on their selection of information from the review and the interpretation they put on it. Further, documents required in historical research often date back much further than those in empirical research. And one final point: documents in education often consist of unpublished material and are therefore less accessible than reports of empirical studies in professional journals. Because workers in the field of historical research gather much of their data and information from records and documents, these must be carefully evaluated so as to attest their worth for the purposes of the particular study. Evaluation of historical data and information is often referred to as historical criticism and the reliable data yielded by the process are known as historical evidence. Historical criticism is usually undertaken in two stages: first, the authenticity of the source is appraised; and second, the accuracy or worth of the data is evaluated. External criticism is concerned with establishing the authenticity or genuineness of data. It is therefore aimed at the document (or other source) itself rather than the statements it contains; with analytic forms of the data rather than the interpretation or meaning of them in relation to the study. It therefore sets out to uncover frauds, forgeries, hoaxes, inventions or distortions. To this end, the tasks of establishing the age or authorship of a document may involve tests of factors such as signatures, handwriting, script, type, style, spelling and place-names. Further, was the knowledge it purports to transmit available at the time and is it consistent with what is known about the author or period from another source? Increasingly sophisticated analyses of physical factors can also yield clues establishing authenticity or otherwise: physical and chemical tests of ink, paper, parchment, cloth and other materials, for example. Investigations in the field of educational history are less likely to encounter deliberate forgeries than in, say, political or social history, though it is possible to find that official documents, correspondence and autobiographies have been ‘ghosted’, that is, prepared by a person other than the alleged author or signer. Having established the authenticity of the document, the researcher’s next task is to evaluate the accuracy and worth of the data contained therein. While they may be genuine, they may not necessarily disclose the most faithful picture. In their concern to establish the meaning and reliability of data, investigators are confronted with a more difficult problem than external criticism because they have to establish the credibility of the author of the documents. Many documents in the history of education tend to be neutral in character, though it is possible that some may be in error because of these kinds of observer characteristics. Once the data have been gathered and subjected to external criticism for authenticity and to internal criticism for accuracy, the researcher is next confronted with the task of piecing together an account of the events embraced by the research problem. This stage is known as the process of synthesis. It is probably the most difficult phase in the project and calls for considerable imagination and resourcefulness. The resulting pattern is then applied to the testing of the hypothesis. The writing of the final report is equally demanding and calls for creativity and high standards of objective and systematic analysis. By far the greater part of research in historical studies is qualitative in nature. This is so because the proper subject-matter of historical research consists to a great extent of verbal and other symbolic material emanating from a society’s or a culture’s past. The basic skills required of the researcher to analyze this kind of qualitative or symbolic material involve collecting, classifying, ordering, synthesizing, evaluating and interpreting. At the basis of all these acts lies sound personal judgement. In the comparatively recent past, however, attempts have been made to apply the quantitative methods of the scientist to the solution of historical problems (Boyd-Barrett & Scanlon 1991). Of these methods, the one having greatest relevance to historical research is that of content analysis, the basic goal of which is to take a verbal, non-quantitative document and transform it into quantitative data (Allen 2001). Content analysis itself has been defined as ‘a multipurpose research method developed specifically for investigating a broad spectrum of problems in which the content of communication serves as a basis of inference’, from word counts (Allen 2001) to categorization. Approaches to content analysis are careful to identify appropriate categories and units of analysis, both of which will reflect the nature of the document being analyzed and the purpose of the research. Categories are normally determined after initial inspection of the document and will cover the main areas of content.

Revisiting The Golden Era Of Hindi Cinema

A country of 1.2 billion people, the ancient civilisation of India is a melting pot of cultures and juxtapositions. It is a land that will assault your senses all around. The vibrant colours, exotic aromas, cacophony of sounds, and the amalgamation of flavours will both enchant and offend. Within it more than 20 native dialects are spoken. But in this diversity there is unity found in the common language of their movies. Such is the power and hold over audiences of Indian films. In the space of a darkened cinema, everyone is equal momentarily.The social and economic divides that separate rickshaw driver from the IT engineer are broken and ignored. It provides an escape from reality, the ultimate dream factory where for those three hours, you can be whoever you want to be. The restraints of status, social standing, wealth, religion, education are for a moment forgotten as the audience are compelled to lose themselves in the world playing out before them on the large screen.As the larg est producer of films, the Indian film industry beats both Hollywood and China in terms of the number of films churned out each year. Having accrued such a status through the production of more than 2000 films in India’s various languages, it is no wonder that the magical spell cast upon Indian cinema goers is a hard one to break.The Golden Era Of Films : 1940s to 1960sThe Indian film industry is one of the most well-known film industries in the world today. Indian films are regularly being featured in the top film festivals and Indian actors/actresses are being flooded with offers from Hollywood. Much of the credit for this popularity goes to the film makers of the 1940s to the 1960s who made some evergreen classics that made the world sit up and take notice of Indian films. This era marked the beginning of evolution of Indian Cinema though various genres. We had mainstream film makers like Raj Kapoor who, in the most conservative and formulaic era, made some of the most inv entive, personal and entertaining films such as Awara  (1951) and Shree 420 (1955).Mother India, which many consider the greatest movie of Indian cinema, was made in 1957. The film got India its first nomination to the Oscars as the best foreign film. Some of the other must-watch movies of this era are Mahal (1949), Do Aankhein Barah Haath (1957), Madhumati (1958) and Mughal-e-Aazam (1960). Movies of various genres, including romance, drama, comedy and tragedy, were made, each with great depth in storyline, memorable characters and heart-touching narration. Another acclaimed director and writer of this era was Mr. Kamal Amrohi. His movies had an expressionist direction with a firm structure and poetic style throughout, that is missing from the modern Bollywood movies. He only made four movies altogether and seeing Mahal it’s clear that his main career was as a poet.The film is full of lyrical images, depth of distance and contour and characterisations that inter-relate on s everal levels at once — the logical, the psychological, the emotional and the metaphysical. The Golden Age of Hindi cinema that blossomed with the studio era of the 1950s and ebbed by the early 1970s is one of India’s greatest artistic achievements. A lot of Hindi films made during that time, could hardly be called Hindi films.Rather, Hindustani, a mixture of Urdu and Hindi, was the lingua franca of the silver-screen—a reflection of a country unified by a fascinatingly diverse heritage with linguistic influences from Sanskrit, Farsi, Bengali, Arabic, Panjabi, and a myriad of others. Urdu in films was remarkably accessible—holding a place for any viewer in every genre. True, it is unlikely the entire audience understood each word in those songs. However, in this manner, film and music could be educational for those who did not–a unique way of preserving the culture they reflected back on. As parallel cinema diva Shabana Azmi aptly quipped,â€Å"If you compare today’s songs with the songs of the 1960s and 1970s, then definitely today’s songs are according to the demand. But if you see, Hindi films used to protect the Urdu language as they used it, but it is slowly dying and I feel bad for it.† The legacy of Urdu will continue to add to the allure and nostalgia of old films for generations to come. For the loss of Urdu is more than the mere loss of vocabulary. Without Urdu in Hindi films, we have lost our own andaaz –the manner with which we once communicated our thoughts and feelings, our decorum, and a rich, meaningful ornamentation in  expressing ourselves that can never be replaced. Famous movies of this era being Mughal-e-Aazam, Pakeeza etc.Some of the most critically acclaimed Hindi films of all time were produced during this period. While commercial Hindi cinema was thriving, the 1950s also saw the emergence of a new Parallel Cinema movement. Though the movement was mainly led by Bengali cine ma, it also began gaining prominence in Hindi cinema. Early examples of Hindi films in this movement include Chetan Anand’s Neecha Nagar (1946) and Bimal Roy’s – Do Bigha Zameen -Two Acres of Land (1953).Some of the internationally acclaimed Hindi filmmakers involved in the movement included Mani Kaul, Kumar Shahani, Ketan Mehta, Govind Nihalani, Shyam Benegal and Vijaya Mehta. These films won several awards nationally and internationally and Their critical acclaim, as well as the commercial success, paved the way for Indian neorealism and the Indian New Wave. Subrata Mitra, who debuted as a cinematographer with this film, has been a great influence on India and the world in the field of cinematography.Ray is considered as one of the greatest directors of all-time. Satyajit Ray and Ritwik Ghatak went on to make many other great art films, and other talented directors such as Mrinal Sen, Adoor Gopalakrishnan, Mani Kaul and Buddhadeb Dasgupta followed suit. In the 1960’s, Indira Gandhi, as the Information and Broadcasting Minster, further promoted offbeat cinema with the official Film Finance Corporation supporting such movies. The films received great commercial success as well as critical acclaim. Guru Dutt’s Pyaasa (1957) and Kagaz Ke Phool (1959) are among the finest movies ever made.This era was a golden age for Indian music as well, giving us melodious music that continues to inspire music directors till date. Playback singers such as Lata Mangeshkar, Asha Bhonsle, Kishore Kumar, Mohd Rafi and Manna Dey reached the zenith of their careers during this era. We had some of the most amazing and charismatic actors like Dilip Kumar, Raj Kapoor and Dev Anand who cast a spell on the Indian audiences with their fresh style and acting talent. The most beautiful women ever seen on celluloid, such as Madhu Bala, Vyjayanthi Mala, Meena Kumari and Waheeda Rahman, graced the screen during this period. They had not just beauty but great acting  talent, which helped them play the most challenging roles with utmost ease and perfection.Overall, the 1940s – 60s was a period that revolutionized Indian cinema. Prior to this period, most movies centered around mythological, historical or family related themes. Romance was portrayed in the most beautiful and sensitive manner during this period, and in a society where almost everyone had arranged marriages, it brought about a fresh wave of thought among the youth. The films depicted everyday lives as well as larger social issues in a subtle, yet highly impactful manner, and remain as inspiration for generations of film makers to come.Parallel Cinema : Rise and Fall What is Parallel Cinema?The Indian New Wave, commonly known in India as Art Cinema or Parallel Cinema as an alternative to the mainstream commercial cinema, is a specific movement in Indian cinema, known for its serious content, realism and naturalism, with a keen eye on the socio-political climate of th e times. This movement is distinct from main stream Bollywood cinema. The term â€Å"parallel cinema† has started being applied to off-beat films produced in Bollywood, where art films have begun experiencing resurgence. This led to the emergence of a distinct genre known as Mumbai noir, urban films reflecting social problems in the city of Mumbai. In contemporary cinema, the term â€Å"parallel cinema† is being used to describe any out of the box movie.Parallel cinema essentially is made up of the non-mainstream films that are not made for commercial successes or garnering profits. These are usually low-budget movies, and focus on the social or political issues prevalent in our nation. The tradition of parallel cinema can be dated long back into the 1920s and 1930s. The history of Indian Cinema cannot be told without the mention of India’s biggest director ever, Guru Dutt. He has been time and again accredited with ushering the golden era of Indian cinema. His work was purely artistic and lyrical in terms of content and enjoyed commercial success. He was loved by the audience despite the fact that his work was based on subjects that were considered taboo at that time.Fall Of Parallel Cinema : Some Hindi filmmakers such as Shyam Benegal continued to produce realistic Parallel Cinema throughout the 1970s, alongside Mani Kaul, Kumar Shahani, Ketan Mehta, Govind Nihalani and Vijaya Mehta. However, the ‘art film’ bent of the Film Finance Corporation came under criticism during a Committee on Public Undertakings investigation in 1976, which accused the body of not doing enough to encourage commercial cinema. The 1970s thus saw the rise of commercial cinema or the so called â€Å"popular cinema†. Many movies from â€Å"popular cinema† never actually become popular; then why such movies are called popular? They are out of mind as soon as they are out of sight.Cinema critics have euphemistically termed such movies, which are primarily intended to entertain and make big bucks, though commercial, as â€Å"popular†. â€Å"Popular† cinema, the term used for cinema which is â€Å"less† thought provoking but is more leisurely and mellow-dramatic. Popular cinema emerged in the ‘60s and ‘70s and since then has been successful. Popular may be less in intellectual content, but enjoys more commercial success than parallel cinema. It has always been loved by the masses for the escape it offers from the gruelling daily life. There have been fewer times when parallel cinema has enjoyed the kind of success and acceptance popular cinema does and gets. Parallel cinema has always been liked by a particular kind of audience, a trend that fortunately seems to be changing now.â€Å"Parallel† cinema, a category of cinema very advantageously crafted for the inclusion of realistic movie; a kind of realism that doesn’t get mass acceptance because of how hard hitting it can be. Parallel cinema has been in existence since the emergence of Indian cinema. It all started when no specific category existed and all kinds of movies were given equal importance. Unapologetically, the audience showed preference to a certain category which had elements of fantasy and mushiness. As a result, a new class of cinema emerged which promised to be real and thought provoking; a cinema that was proud of being â€Å"artsy†.The reason why parallel cinema is not an equally blessed child might lie in the fact that it is â€Å"real†. It shows the reality and truth behind things. Cinema is considered a means to escape from reality and paying money to see that same reality in a more vivid manner doesn’t appeal to many. In today’s Bollywood scenario, quantity (of moolah) finds precedence over quality (of scripts) and slapstick, verging-towards-obscene  comedies and typical love stories with the boo-hoos and item songs are the super-mega-blockbusters.The films nowadays cater to multiplex audience and they are bound to make a film which sells, no matter even if it is rubbish. The advent of numerous channels, the consumerist culture and the expansion of urban India has given birth to urban-centric audiences. The cinema which once portrayed class struggles and protests against hypocrisy, has given way to more ‘entertaining’ cinema. The situation is rather bleak for the lover of serious and meaningful cinema. The filmmakers who make serious films have failed to make the cut in today’s times and the classics are lost.The Changing Times : In these 100 years of cinema, one can see how society has developed because cinema in some way or another reflects society. Cinema is seen like any other industry now. The acceptance of different film genres surely doesn’t seem like a big thing now as it was in its early years. Even the mindset of the audience is changing with the evolution of cinema. Film makers thus have the courage to make such movies now, and people are more than willing to see and appreciate these films for their intriguing content.There are now a number of directors which enjoy â€Å"popular† success with films that are high on â€Å"intellectual† content too, like Vishal Bhardwaj, Anurag Kashyap and Dibakar Banerjee to name a few. Actors are more than willing to take the risk and be a part of the kind of cinema that has a number of constraints involved. It’s not going to be long when the lines will be blurred between what is â€Å"popular† and what is â€Å"parallel† cinema. . Both commercial and parallel cinema can co-exist, but only if we want!Today’s Need : We need a platform for both these cinemas i.e Commercial or parallel cinema to co-exist. Both these genres need equal recognition. A lot of people are not aware of the less popular, art or parallel cinema. We need to educate people about the existence/history and idea of such cinema. The common masses need to be educated about the various aspects that go behind the making of a film. To encourage and promote young talent to make more meaningful cinema : more and more youths are taking up a career in films.They do not have a common platform to showcase their talents or get enough  credit or recognition for their films. We need a common platform for an exchange of ideas to take place. We need to promote today’s generation and encourage them to watch and learn from the film legends of the past, who were the pioneers of various genres of Indian cinema and brought international fame to the Indian film industry. Preserve, Promote, showcase and educate the common masses today, about the golden era of classic cinema , that brought India, international recognition back in the day.Aim : To design a mixed use public space showcasing, preserving and promoting the cinematic heritage of the Golden Era Of Hindi film industry i.e from 1940’s- 1970’s.Object ive : To design a unique tourist attraction for all visitors coming to Mumbai to experience various aspects of Hindi cinema and understand the process of film making in an entertaining way. To bridge the gap between the film industry and the general audiences and to promote young artists and talent by creating a common platform for the exchange of thoughts and ideas and educating them about the rich Cinematic heritage of Hindi cinema.To develop a Hindi Cine-museum to Preserve, Promote, showcase and educate the common masses today, about the Golden Era of classic cinema along with the parallel cinema that co-existed during that time, through exhibition, articles, posters, sets etc. To create platforms to showcase both Commercial and parallel cinema and their co-existence. We need to educate people about the existence/history and idea behind such cinema.