Strategic Business Ethics and Social Responsibility

Question: Discuss about the Strategic Business Ethics and Social Responsibility. Answer: Introduction: Yes, Google has implemented a strategy that serves all its stakeholders. Stakeholders are the entities that have an interest in the business operations of the company. The stakeholders of the company include advertisers, government, users, employees, investors and communities. The company provides an opportunity to its users to customize their searches for the purpose of searching information needed by them. Besides this, advertisers can also bid high to provide advertisement on the websites (Dettmer, 2003). This results in increasing the profits of the company and increases its shareholder value. Majority of the sales revenue of the company is generated by the advertisements on different products and services of the company. It also provides an opportunity to companies to display their advertisements as a sponsored links on their products. In addition to this, the company offers a shuttle system to its employees that run on biodiesel (Shankar, et al. 2012). Besides this, it also practiced sharing of the cars on the campus by the employees to roam around. In addition to this, the company has also provided bicycles to the employees to go from one department to other in the campus. In addition to this, it has also developed different tools that are required by non- profit organizations for the purpose of granting money. Users are the top priority stakeholders of the company. The company offers diversified range of products to its users in order to meet their customized needs and wants (Cooper and Edgett, 2009). The company designs its products and services by considering the needs and wants of the users. The company provides high salaries and incentives to its employees in order to retain them with the company. Human resources are considered valuable resource for the company (Aubin and Carlsen, 2008). Google has made efforts to bring changes in its privacy policy and identifies different methods for the purpose of protecting the personal information of the users. There is a heavy reliance on the tracking along with other activities carried out by the Google for the purpose of maintaining its profitability. It has regularly updating its privacy policies in order to comply with the needs and wants of the users related to the private and personal information shared with the company. In addition to this, in the year 2012, the company has combined all the information collected from different products and services provided by it to the users for the purpose of protecting the information provided by the users (Klosek, 2007). This step also helps in maintaining the confidentiality of the information provided by the users. Besides this, Google has provided the option of turning off some of the options that results in collecting the information regarding the users. The new privacy policy does not have any impact on the volume of data rather it facilitates in increasing the commitment of the company towards maintaining the privacy of the information provided by the user (Strandburg and Raicu, 2005). This new privacy policy facilitates in using the information provided by the users by all the products and services offered by the company in order to keep a track on the changing needs and wants of the customers which in turn results in an increase in the profitability of the company. Besides this, the company should provide a option to its users regarding the locking of the password which results in keeping the users information safe and protected. Besides this, the company should take consent of the users for the purpose of sharing of the private and personal information of users with third parties. This results in building trust and loyalty among the users of the Google products and services and results in maintaining the profitability of the company (Zheleva, Terzi and Getoor, 2012). Google is a multinational company that has expanded its operations in various countries around the globe. This is the reason that it has to abide by the rules and regulations as per the different laws and regulations practiced in different countries. There is a significant impact of the rules and regulations of the government on the operations of the Google. There is a presence of strict rules and regulations related to internet in China. There was a presence of great opportunity for Google in China but due to presence of many rules and regulations there is a negative impact on the business operations of Google. The government of China has blocked various sites that are offered by Google due to presence of problems in the search engine of the company (Trepte and Reinecke, 2011). These results in the exit of Google from the Chinese market due to presence of many hackers and shift it to Hong Kong. The other problem faced by Google is problems related to tracking and privacy violations. Google has scanned data related to the users through wireless networks. Besides this, in UK, the company has gathered private information of users through a special detection equipment fitted in vans for the purpose of location based services. The company has to make payment of all fines for the occurrence of the violations made by the company (Custers, et al. 2012). In addition to this, it is tedious task to understand all the rules and regulations of the countries by the company. There is a need of acquiring censorship to enter into a Chinese market and the search engine is blocked by the government in the nation. It also has a slow speed and inconsistent for the users due to which the company has lost its market in the country in a steady pace. Nowadays, companies has made their own industry standards in which the company provide do not track option to the users which results in limiting the information collected related to the personal and private information of the users (Solove, Rotenberg and Schwartz, 2006). References Aubin, D.D.S. and Carlsen, B.J. 2008. Attract, Engage Retain Top Talent: 50 Plus One Strategies Used by the Best. AuthorHouse. Cooper, R.G. and Edgett, S.J. 2009. Product Innovation and Technology Strategy. Stage-Gate International. Custers, B., et al. 2012. Discrimination and Privacy in the Information Society: Data Mining and Profiling in Large Databases. Springer Science Business Media. Dettmer, H.W. 2003. Strategic Navigation: A Systems Approach to Business Strategy. ASQ Quality Press. Klosek, J. 2007. The War on Privacy. Greenwood Publishing Group. Shankar, V., et al. 2012. Handbook of Marketing Strategy. Edward Elgar Publishing. Solove, D.J., Rotenberg, M. and Schwartz, P.M. 2006. Privacy, Information, and Technology. Aspen Publishers Online. Strandburg, K.J. and Raicu, D.S. 2005. Privacy and Technologies of Identity: A Cross-Disciplinary Conversation. Springer Science Business Media. Trepte, S. and Reinecke, L. 2011. Privacy Online: Perspectives on Privacy and Self-Disclosure in the Social Web. Springer Science Business Media. Zheleva, E., Terzi, E. and Getoor, L. 2012. Privacy in Social Networks. Morgan Claypool Publishers.